More than pixels
I am a designer and developer who cares about the whole journey, from the first sketch to the final deploy. Strategy, design, and code working as one, so nothing gets lost in translation
About meDesign with purpose, built to perform.
I help brands turn ideas into websites that look sharp, load fast, and quietly do their job every single day
Good design starts with listening and ends with something people love to use.
/ About me
“Design is how I think. I listen first, question everything, and build only what the idea truly needs. The result feels simple because the hard decisions already happened.”
3+
years
Designing and building for startups, studios, and independent brands around the world
100%
satisfaction
Every project delivered, and every client happy enough to come back or send a friend
Services
Web Design
Interfaces that put clarity first. Every screen is designed around what your visitors came to do, then polished until it feels obvious.
- Ui/UX Design
- Ui Component
- Complex System Ux
Brand Identity
A visual language your audience can recognize at a glance. Logo, type, and color working together across every touchpoint.
- Branding
- Art Direction
Framer Developer
Your design shipped in Framer with smooth interactions, a tidy CMS, and updates you can make without touching a line of code.
- No-Code
- Interaction
- CMS
Wix Studio
Full builds on Wix Studio with responsive layouts, structured content, and a setup your team can run on their own.
- Responsive Design
- CMS Collections
- Client Handoff
Web Apps
Products with real complexity made calm and legible. Dashboards, flows, and systems your users actually enjoy using.
- Product Design
- Design System
- Onboarding
Webflow
Webflow builds with a clean class structure and editor friendly content, so the site stays fast and easy to update long after launch.
- Visual Development
- Interactions
- Hosting
AI Automation
Practical automations that remove the busywork. Agents and workflows wired into the tools you already rely on, so the repetitive tasks run themselves.
- Agents
- Workflow Design
- Integrations
Web Development
Hand coded front ends that are fast, accessible, and easy to maintain. No bloat and no mystery dependencies.
- Front-End
- Performance
- Accessibility
SEO
Solid technical foundations and content structure that help the right people find you, starting from day one.
- Technical SEO
- Structured Data
- Content Strategy
/ My projects
Selected work from the last few years
Network
2024 to 2026A renovation matching platform for Singapore homeowners. Tell it about your home once and it returns vetted renovators who fit your budget, scope, and timeline within 24 hours.
- UI/UX Design
- Web Development
- SEO
network - 16:9 hero shot
Empyrean Design
2025A Singapore interior design studio. Full bleed project photography carries the site, with the type kept quiet so the spaces do the talking.
- Web Design
- Art Direction
- Web Development
empyrean - 16:9 hero shot
Sora Studios
2026An interior design studio in Singapore. Warm, editorial typography over their own project photography, built to make browsing the portfolio the whole point.
- Web Design
- Web Development
- Art Direction
sora studios - 16:9 hero shot
Seeklab
2026The site for a strategy led growth partner. Editorial type over a styled flat lay, with the whole page built to earn one thing: a work email in the field.
- Web Design
- Art Direction
- Web Development
seeklab - 16:9 hero shot
The Makers Design
2025Another Singapore interior design studio. Dark, cinematic and image led, with the work given room to breathe and the interface kept out of its way.
- Web Design
- Web Development
- Art Direction
the makers - 16:9 hero shot
Kata Systems
2026, in progressA consulting practice helping complex organizations build clearer systems of execution. Still in build, with the design system and page templates going in first.
- Web Design
- Web Development
- Design System
kata - 16:9 hero shot
Brighton Review
2026, in progressA board exam review platform serving two audiences at once. The homepage acts as a decision gateway, routing students and institutions into the path meant for them.
- UI/UX Design
- Web Development
- Design System
brighton review - 16:9 hero shot
Trey Coffee Roasters
2026A landing page for a coffee ecosystem spanning roasting, consultancy and a café. One page that has to introduce three businesses without splitting the reader’s attention.
- Landing Page
- Web Design
- Art Direction
trey - 16:9 hero shot
The Bright Legacy
2026A lead generation landing page for a financial planning practice. Proof and reassurance on the left, a short assessment form on the right, with one job: get the conversation started.
- Landing Page
- UI/UX Design
- Web Development
bright legacy - 16:9 hero shot
MQ Playschool
2026A brand identity for a children’s playschool, delivered as a living guidelines site. Logo, colour, type, voice and applications in one place the team can actually use.
- Brand Identity
- Art Direction
- Web Design
mq playschool - 16:9 hero shot
MQSM
2024The main site for Mary the Queen School of Malolos. Programs, admissions and student services organised so parents can find what they need without hunting for it.
- Web Design
- Figma
- UI/UX Design
mqsm - 16:9 hero shot
NexBridge Tech
2023A software solutions company positioning itself as a one stop tech partner. Services and products laid out so prospects can size up the offering fast.
- Web Design
- UI/UX Design
- Art Direction
nexbridge - 16:9 hero shot
Trey POS
2026A point of sale web app that keeps the Trey counter moving. Staff ring up an order in a few taps, hold several tickets at once through a rush, and apply discounts or membership without leaving the sale.
- Web App
- UI/UX Design
- Product Design
trey pos - 16:9 screen
Trey Loyalty
2026A loyalty program app for the same café. Customers collect Clovers on every visit and redeem them for rewards, with the count and the next reward always in front of them.
- Web App
- UI/UX Design
- Mobile First
trey loyalty - 16:9 screen
/ FAQs
Everything you might want to know before we start
We start with a short call about your goals, then I send a clear proposal with scope, timeline, and price. Once we agree, I get to work and you stay in the loop the whole way
Figma for design, email or Slack for the day to day, and a short video walkthrough with every delivery so nothing needs a meeting
A landing page usually takes 2 to 3 weeks. Full brand or multi page projects run 4 to 8 weeks depending on scope
Two weeks of support are included in every project, and ongoing retainers are available if you want a partner for the long run
Yes. Most projects are split 50/50, and larger engagements can be broken into monthly milestones
That is normal. We start with a discovery call, map your goals, and I recommend the smallest scope that gets you there